SEO (Search Engine Optimization) for Lead Generation
As so many businesses rush to grow their online visibility, search engine optimization is becoming more and more vital. “I believe that a strong search engine optimization set of practices coupled with a focus on lead generation is going to make or break businesses this year,” says Erica Glessing, CEO of SEO for Lead Gen, a San Jose California-based SEO company. The stay at home trends globally have pushed people to open up their laptop and get to work with geographic freedom. This changes the rules and patterns, and the online presence becomes the lifeblood of business (along with an online advertising strategy).
The mistake most people make is to dumb down search engine optimization. What if it was more about smartening up? Search engine optimization (SEO) is about translating what your business provides to search engines and what people look for in your business. “What do your customers type into google? What keeps them up at night?” asks Glessing, a former news reporter and SEO expert.
Translating your business into a language relevant to search engines is not always easy. When people write things down or type things in (generally with a location, like carpet cleaning Spokane), you can begin to predict the words and then build them into your own website and social media messaging. Take some time to think about the words people use when they seek your business. For search engine optimization, for instance, it might be about how can I get more leads? Because almost no one wakes up at night and thinks “I need SEO.” People think “I would like more perfect clients.” Clients show up when you name your business in alignment with the search terms people use to find you.
One of the most common mistakes with SEO is to hyper focus on your own business name as the main keyword. Then you can be found when people type in your name, and this is not wrong. But it will not take you far enough into generating new business online with organic google ranking.
So, take some time today and write words your customers might use when they are seeking business. What problems need to be solved? Write down a list of questions and problems! One wonderful tool is “Answer the Public” as it provides a list of questions people frequently ask when they are looking for a solution. Just type in a term, it’s a lot of fun to see the questions people like to ask when they are looking for your business.
Is proximity important (determine Local or Global SEO)
When focusing on SEO for Lead Gen, search engine optimization will sometimes be localized. It depends on the business you are in. It’s much easier to get ranking locally than globally, so if your service is local, take advantage of naming your locations so search engines can bring you local traffic.
For SEO for Lead Gen, the company is global. Global is a different competition because you need to then compete with every company everywhere. When your competition is global, you may need to create a longer list of keywords and more tools for attracting your perfect customers.
Defining your perfect customer
For SEO for Lead Gen, the perfect company is fast-growing and would like a strong online presence. Most of the clients we serve have high standards. Most of the companies are seeking to 10X then 100X their visibility online. This is an energy of fast-growth and an attention to quality.
Blogging for Business with Search Engine Optimization (SEO)
SEO for Lead Gen believes in the blog as the most effective way of growing your online visibility on your terms. When you blog about your business, you can picture your ideal customer, and create a blog that will draw them to you. Use the questions your customers ask you the most commonly for guidance on good blog topics.
Conclusion for the best SEO for Lead Gen
Take some time to name your perfect client in your mind’s eye. Create a search engine optimization (SEO) strategy that is designed to attract your perfect client. Good search engine optimization for lead generation will take time. Build a list of keywords that your clients type in when they wake up in the middle of the night, worrying about the solution that your company provides. Then, define your product as global or local for the best SEO for lead generation results. Finally, blog about it. Blog about it with your keywords. Allow your clients to find you.
