Craft an Engaging Title
Start by focusing on your video title. Go into YouTube and type in the title you have in mind. The ideal titles pose a question or solve a problem and should be between 60 to 85 characters. Use the “|” symbol as a break if you have a longer title, instead of a comma. Injecting humor, when appropriate, can also enhance engagement. If your content is based on keyword research, include three hashtags in the description: one for your brand or name, one for your overarching business category, and one specific to the video. For example, a video titled “Navigating High-Conflict Divorce: Mediating with a Narcissistic Spouse” might include hashtags like #highconflictdivorce, #divorcinganarcissist, and #<name-of-mediator>.
Create a Captivating Video Description
A well-crafted video description can help your content rank on the first page of Google. YouTube allows up to 4,000 characters for descriptions, so use this space wisely. Start with an enticing first sentence, followed by three hashtags to ensure YouTube focuses on the right ones. The bulk of the description should be detailed and engaging, drawing from your video transcript. Tools like AI or ChatGPT can help correct any spelling and grammar errors. Tailor the description to address the audience’s pain points and how your video content can solve or alleviate them.
Utilize Backlinks to Boost Your Video’s Credibility
Backlinks are often overlooked but crucial for improving your video’s ranking. When others share and link to your video, it significantly boosts its visibility. Utilize all your social media accounts, websites, podcasts, and other platforms to link to your video. Pinterest, in particular, is excellent for encouraging third-party links. If your video is lengthy, consider creating a 20-second teaser to entice viewers to watch the full version.
Conclusion
Creating compelling YouTube video descriptions can be fun and rewarding. Ensure you’re in a positive mindset before writing to infuse your description with good energy. Invest time in keyword research, use effective hashtags, and craft a clear and straightforward Call to Action. Offering something valuable, like a free gift, can further entice viewers to visit your website. Good luck!
Need some Assistance Ranking Your Videos?
If you would like professional descriptions written for you, schedule a call or send a message to Erica@SEOforLeadGen.com with your YouTube channel for a customized quote. Our work is guaranteed to rank at least one video on page 1 of google within 21 days of the work commencing.
