When you would like more clients, calls, customers and visibility, one best step to optimize your google my business listing is to claim and verify the listing.
If you’ve noticed the “google map pack,” this is the three-to-four businesses featured when you search as shown in a map. To get started go to https://Google.com/business.
Right from the beginning, it’s important to optimize your business listing with your business name and a description of your business. For example, if your company provides carpet cleaning but the company name doesn’t have carpet cleaning in it, you can create a listing that depicts both. For instance, “Jean’s Cleaners | Carpet Cleaning” would showcase the company name and services. “Abacus Financial | Accounting | Bookkeeping for small businesses” is another example.
Post Frequently Photos and Updates to Enrich your GMB Presence
Google my business listings now give the business owner tools to update frequently with images. You can download the app on your cell phone and update with new pictures and news, sales, events, and even images of your social media posts.
Erica Glessing, principal for SEO for Lead Gen, led a group of business owners in a how-to-build-your-google-my-business-listing workshop recently. Enjoy!
Once you have built your google my business listing, be sure to update it frequently with as many events, activities, photos and posts as you can. Plus, send people to your listing who would like to give you a testimonial or review.
The Google My Business listing is perfect for local SEO but is not as relevant for global SEO. So, for instance, if your company is called TwitchFollowers.com, you serve people all over the world. So a local listing in Chicago isn’t going to impact your business. But, if you have a Staffing company in Chicago, for instance, a local google my business presence is going to have potential for adding to your business results.
You can post your services and pricing directly on your Google my business listing, or you can just have your call to action be “call us now.”
In a perfect world for a local business, your company would come up #1 organic in the “map pack” of google my business listings and then #1 organic for your business website. Here is a client of SEO for Lead Gen’s results for the search “Morgan Hill title company.” You can see Old Republic shows up #1 organic in the “map pack” and then #1 organic in the listings. Very cool!
Before you get started creating your Google My Business listing, take a moment to think about the information your clients need before they call you. Look at the benefits you provide and then target your listing creation with the audience in mind. And don’t be skimpy with images! Images are a very powerful medium.